With the collaboration of the agronomist Lionello Dusi, Luigi Manara starts the seed business with the SEV brand (Sementi Elette Verona), extending the entrepreneurial interest to the seed world. With this step, the business begins to take on the role of a supply chain, an extremely avant-garde concept for that period. The company, distributing varieties of seeds for small-grain cereals throughout Italy, acquires more and more skills in the sector...