Our values

The solid experience of Manara Group takes root in the core of the peasant culture to which the founder, Luigi Manara, belongs, together with a sixty-years long activity based on a series of successful business ventures aimed at the creation, conservation, and commercialization of the strongest and most productive seeds. Now, more than ever, Manara Group is able to stand by cultivators and face any kind of problems concerning cereal production in the best possible way.
Innovation has always been one of the main strengths of Manara Group. In its sixty-years long activity, the Group has been able to innovate its product, creating stronger and more productive new varieties; it has built more and more technologically advanced facilities for drying, storage, and energy production; the administrative reorganization has turned Company into a Group of four divisions which are synergistically linked with each other; computerization and telematic development have made the control and monitoring of the whole productive thread possible and more adequate.
The activity of Manara Group has always operated under a strict rule of transparency. That means two things: visibility in every stage of production, thus the chance of continuous controls on the whole production chain, aimed to furnish a rigorously certified product; clarity of contracts, with comprehensive clauses and clearly defined prices. The customer who interacts with the Group always gets all the information he needs to make effective evaluations and to plan his own activity in the right way.
Passion for one's own job means, first of all, love for the earth and the seed: love which the Group drew on its own roots, on the figure of the founder, so close to the rural world. In the course of its history, the Group has preserved its experiences, which have turned into a constant quest for innovation and improvement in the work of all.
Manara Group is vivacious and dynamic. It constantly pursues technological, logistical, and computer innovation. It is always in the search of the most rational and effective production shape and of products of increasingly better quality. Already leader on the national market, it is attentive to detect and realize the opportunities arising abroad.